Product, Brand & Sales Manager Job at HCER Consulting
HCER Consulting - Our client, Hole19 Group Limited is a premier luxury and lifestyle company at the forefront of redefining elegance and excellence in Africa. Our portfolio spans high-end fashion (Zakaa), niche perfumery (Perfume Privé), and elite leisure experiences (Hole19 Golf). We are committed to offering curated luxury experiences to a sophisticated clientele who value quality, exclusivity, and distinction.
They are recruiting to fill the position below:
Job Position: Product, Brand & Sales Manager
Job Location: Maitama, Abuja (FCT)
Employment Type: Full-Time
Subsidiaries/Brands: Zakaa Luxury, Perfume Privé, Hole19 Golf
Job Description
- As we expand our market reach and elevate our brand offerings, we are seeking a talented, driven, and strategic Product, Brand & Sales Manager to join our executive team. This individual will play a key role in steering the group’s product strategy, brand identity, and commercial success.
Position Summary
- The Product, Brand & Sales Manager will be responsible for overseeing the strategic development, market positioning, and sales performance of our flagship brands—Zakaa, Perfume Privé, and Hole19 Golf.
- The ideal candidate will possess a strong understanding of luxury consumer behavior, brand storytelling, and high-end product marketing, alongside the ability to manage cross-functional teams and drive commercial performance across multiple product lines.
Key Responsibilities
Product Development & Management:
- Oversee end-to-end product lifecycle management across fashion, fragrance, and lifestyle brands.
- Collaborate with creative directors, designers, and suppliers to ensure product offerings align with global luxury standards.
- Introduce new product lines or seasonal collections based on market trends and customer insights.
Brand Strategy & Identity:
- Develop and implement comprehensive brand strategies for each subsidiary.
- Ensure consistent brand messaging, aesthetics, and values across all platforms and customer touchpoints.
- Spearhead campaigns that elevate brand equity and customer engagement.
Sales & Revenue Growth:
- Develop and execute go-to-market strategies that drive retail and B2B sales.
- Set and monitor sales targets, analyze performance data, and optimize sales funnels.
- Build strategic partnerships with retailers, luxury distributors, and golf/beauty/fashion industry stakeholders.
Marketing & Communications:
- Lead content development for digital campaigns, social media, PR, and events.
- Coordinate with marketing teams to roll out impactful promotions and product launches.
- Manage customer loyalty programs and experiential brand activations.
Team Leadership & Cross-functional Coordination:
- Supervise and support sales executives, brand reps, and showroom/retail staff.
- Work closely with procurement, finance, operations, and creative departments to ensure alignment of goals and timelines.
Qualifications & Competencies
- Bachelor’s Degree in Business, Marketing, Luxury Brand Management, or related field; Master’s degree is an added advantage.
- Minimum of 4–6 years of experience in product, brand, or sales management, preferably within fashion, fragrance, or luxury sectors.
- Strong business acumen with the ability to balance creativity and strategy.
- Exceptional leadership, communication, and negotiation skills.
- Experience with CRM systems, digital sales tools, and market analytics platforms.
- A deep appreciation for luxury branding, aesthetic detail, and customer experience.
What We Offer
- A collaborative and forward-thinking work environment
- Opportunities for strategic influence and leadership
- Competitive remuneration with performance-based bonuses
- Exclusive access to high-level networks in fashion, beauty, and luxury leisure
- A chance to be part of a brand that’s reshaping the African luxury narrative.
Method of Application
Interested and qualified candidates should send their updated CV and a Cover Letter articulating their passion for the luxury industry and suitability for this role to: stessymaly@yahoo.com using the Job Position as the subject of the email.
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