Digital Marketing Associate Job at Octamile

Octamile is an insurance technology software company building solutions that enable African insurance and non-insurance businesses to simplify access to insurance across Africa.

Our solution helps digitise the end to end insurance stack of insurers and help them improve portfolio profitability, customer experience and better decision making powered by data and technology. Our solutions are already helping leading insurers across Africa digitise claims processing for auto insurance customers and non-insurance businesses to distribute insurance. Join us, be the face of change for Africa's digital insurance ecosystem. We are an equal opportunity employer and do not discriminate.

We are recruiting to fill the position below:

Job Position: Digital Marketing Associate

Job Location: Lagos
Employment Type: Full-time

Job Responsibilites
About Your Role:

• Develop and execute comprehensive marketing campaigns that effectively describe and promote our products
• Create engaging and relevant content including blog posts, case studies, newsletters, product sheets, email campaign, social media posts:
• Collaborate with Engineering, Product and Commercial teams to create succinct marketing materials that convey the value proposition of our products
• Measure and report on the performance of digital marketing campaigns, content and assess against goals (ROI and KPIs)
• Implement SEO best practices to maximize content reach and engagement across digital platforms.
• Analyze market trends and customer feedback to continuously improve our product positioning and content strategy.
• Engage with our online community across social media platforms and forums to foster positive relationships and promote brand loyalty.
• Strong computer skills - Excel, Powerpoint, Word
• Keep updated on industry trends, competitors, and market conditions to provide insights and recommendations.

Job Requirements
About You:

• At least 2 years proven experience in marketing and content creation
• Excellent writing, editing and verbal communication skills
• Excellent analytical skills and experience with web analytics tools (e.g., Google Analytic, Google Search Console, SEMrush, and keyword research tools)
• Strong understanding of digital marketing principles, including SEO, social media management and email marketing
• Ability to work collaboratively with diverse teams and stakeholders.
• A strong willingness to learn and grow.

Benefits

• Opportunity to be part of a pioneering team in the insurtech industry.
• Collaborative and dynamic work environment that encourages innovation and growth.
• Competitive compensation package with performance-based incentives.