Digital Product Officer Job at Advans Nigeria

Advans Nigeria is an international microfinance bank with a national license from the Central Bank of Nigeria. We offer great flexibility, independence, and financial security to help our clients stay committed to their short and long-term financial goals. The bank was incorporated in Nigeria in February 2013.

We are recruiting to fill the position below:

Job Position: Digital Product Officer
Job Location: Ibadan, Oyo

Responsibilities
Product Development:


  • Lead the development of new products from ideation through market launch.
  • Collaborate with engineering, design, and marketing teams to define product specifications and requirements.
  • Establish product development roadmaps and timelines.
  • Ensure products meet quality standards and alignment with company strategic goals.
  • Identify opportunities for product enhancements and innovations.

Product Management:

  • Own the product lifecycle management process.
  • Create and maintain product documentation including PRDs (Product Requirement Documents).
  • Coordinate cross-functional teams to ensure alignment on product direction.
  • Establish pricing strategies in collaboration with sales and finance teams.
  • Manage product budgets and resource allocation.

Product Performance Management / Evaluation:

  • Establish KPIs and metrics to evaluate product performance.
  • Analyze product performance data to identify trends and opportunities.
  • Conduct regular product reviews to assess market fit and competitive positioning.
  • Identify underperforming products and develop improvement strategies.
  • Report on product performance to senior management.

Project Management:

  • Lead product-related projects from initiation to completion.
  • Create and maintain project plans, timelines, and resource requirements.
  • Coordinate with stakeholders to ensure project deliverables meet objectives.
  • Identify and mitigate project risks and issues.
  • Ensure projects are delivered on time, within scope, and within budget.

Customer Need Analysis:

  • Conduct market research to identify customer needs and pain points.
  • Use both qualitative and quantitative research methods to understand customer requirements.
  • Organize and analyze customer feedback for product improvements.
  • Create user personas and journey maps to guide product development.
  • Translate customer insights into actionable product features.

Competitor Knowledge and Evaluation:

  • Monitor competitor activities, product offerings, and market strategies.
  • Conduct regular competitive analysis to identify market gaps and opportunities.
  • Benchmark company products against competitors.
  • Stay informed about industry trends and emerging technologies.
  • Develop strategies to maintain competitive advantage.

Customer Profiling:

  • Develop comprehensive customer profiles for target market segments.
  • Identify key customer segments for product positioning.
  • Create and maintain buyer personas to inform product decisions.
  • Analyze customer behavior patterns and preferences.
  • Collaborate with marketing to ensure messaging reaches the right audience.

Reporting:

  • Create regular reports on product performance, market conditions, and competitive landscape.
  • Develop executive summaries and presentations for leadership.
  • Track and report on key metrics related to product success.
  • Generate insights from data to inform strategic decisions.
  • Communicate product status and progress to stakeholders.

Product Sales Optimization:

  • Work with sales teams to develop effective selling strategies.
  • Create sales enablement materials and product training.
  • Identify opportunities to increase product adoption and usage.
  • Analyze sales data to optimize product positioning and pricing.
  • Collaborate with marketing on campaigns to drive product sales.

Requirements

  • Candidates should possess relevant qualifications with experience.