Brand Manager Job at FairMoney

FairMoney is building the leading mobile bank for emerging markets. We started with a digital microcredit application on Android, and currently roll out additional financial services (current account, savings, debit card) while expanding the product to Western Africa and South-East Asia.

We are recruiting to fill the position below:

Job Position: Brand Manager

Job Location: Lagos
Employment Type: Full-time

Job Description

•  As a Brand Manager at FairMoney, you will be responsible for developing and executing brand strategies to enhance visibility, market positioning, and customer perception. 
• You will work closely with cross-functional teams, including marketing, product, and customer experience, to ensure brand consistency across all touchpoints. 
• Your role will involve managing campaigns, analyzing market trends, and ensuring that all branding efforts align with FairMoney’s goals and target audience.

Key Responsibilities

• Develop and implement brand strategies that strengthen FairMoney’s market positioning and customer engagement.
• Oversee the creation and execution of marketing campaigns, ensuring consistency in messaging, tone, and brand identity across all channels.
• Conduct market research and competitor analysis to identify opportunities for brand growth and differentiation.
• Collaborate with internal teams, including design, content, and product marketing, to ensure brand alignment in all communications and customer touchpoints.
• Manage partnerships, sponsorships, and collaborations that enhance brand awareness and credibility.
• Track and analyse brand performance metrics, customer perceptions, and campaign effectiveness, providing insights for continuous improvement.
• Ensure compliance with brand guidelines across digital, social media, and offline marketing efforts.

Requirements

• Minimum of 3–5 years of experience in brand management, marketing, or a related field.
• Proven experience working in fintech, financial services, banking, or a related industry.
• Strong understanding of brand positioning, market research, and campaign execution.
• Excellent communication and strategic thinking skills, with the ability to drive brand growth and engagement.
• Proficiency in digital marketing, social media strategy, and branding tools.
• Ability to manage multiple projects, work cross-functionally, and meet deadlines in a fast-paced environment.